| Name | Description | Date | Duration |
|---|
| History of Search Engine Optimization | A brief history of Google and Search to describe how Search Engine Optimization became so important. | 2010-01-04 | 3:14 |
| Google uses backlinks to determine relevancy. | Search Engine Optimization means getting backlinks, and the best way to do that is to create compelling content. | 2010-01-11 | 2:56 |
| Content is King for Search Engine Optimization | If you want to succeed in Search Engine Optimization, create good content. Content is King. Good content means 3 things, it is Useful, Unique, and Updated. | 2010-01-12 | 2:57 |
| How Search Engines Work. | To understand SEO, understand Search Engines. Search Engines 1) Crawl the Internet gathering information, 2) Build indexes of what they find, and 3) Deliver Search Results to visitors. | 2010-01-15 | 3:10 |
| In Search Engine Optimization if Content is King, Keywords are Queen. | Search Engine Optimization means optimizing for keywords. You to not optimize in general, you optimize to be found by specific keywords. Keywords are simply the words or phrases entered into a Search Engine. | 2010-01-18 | 2:55 |
| Which Search Engines should we optimize for? | There are various kinds of search engines, including general purpose, human powered, combined, and special purpose. We want to optimize for Google, because Google has 70% of the market, and because it means optimizing for the rest of search engines. | 2010-01-19 | 3:06 |
| SEO Keywords | Search Engine Optimization is based on keywords. Find keywords where you can be competitive. | 2010-02-09 | 3:02 |
| SEO Guidelines | Optimize one keyword or key-phrase per web-page. Use the Key-phrase in the title and header. The Key-phrase should appear in the website content. | 2010-02-12 | 3:15 |
| How to Do SEO - 01 | What is Search Engine Optimization? What is Search Engine Marketing? What is White Hat versus Black Hat SEO? | 2010-02-15 | 3:05 |
| How to Do SEO - 02 | Search Engine Optimization begins with setting up the metrics. Install Google Analytics on your website and register your website with all three Search Engine Webmaster sites. | 2010-02-16 | 3:06 |
| How to Do SEO - 03 | SEO is built on keyword analysis. Each webpage is optimized for one keyword. Start by putting the keyword into the title of each webpage. | 2010-02-17 | 3:13 |
| How to Do SEO - 04 | After the base line has been established, it is time to start making changes. Add a user site map - particularly if the site uses dynamic menus. Use absolute addressing. | 2010-02-18 | 3:15 |
| How to Do SEO - 05 | Add Alt tags to all images. Use keywords in the Alt tag whenever appropriate. | 2010-02-19 | 3:12 |
