The SEO Project
- Set up the basics.
- Set up website analytics to set a baseline for website activity.
- Set up a dashboard to show key Search Engine Optimization metrics.
- Set up webmaster accounts for Google, Yahoo, and Microsoft.
- Set up robots.txt and sitemap.xml for Search Engine Guidance.
- Do the evaluation and analysis.
- Evaluate your current web site.
- Do keyword analysis and define keywords.
- Implement Changes
- Each title should contain keyword for the webpage
- Each header should contain keywords
- Each webpage should contain keywords.
- Set up a link program for Search Engine Optimization.
- Register the website and blogs on standard directories.
- Measure Results.
- Evaluate all the Google analytics, understand the traffic, and adjust the plan.